Wu Da Yu's Drawer
Commissioned by Tina Ken Gallery, Taipei, Taiwan

Branding, Visual Concept, Graphic Design, Exhibition Design
Design materials: poster, invitation card, welcoming wall, interactive historic timeline, artist's bio, information sheet etc.
Project Background 
Wu Da Yu (1903-1988) a progressive Chinese abstract painter who once studied in Paris and was deeply influenced by western culture. Wu Da Yu's Drawer features Wu's small scale paintings which were hidden in his secret drawers and closets during Mao's Culture Revolution. The unusual size of papers is not only caused by the scale of the drawers. It also represents the short of art materials during the Culture Revolution. Though the paintings were never been shown in public till his death, Wu's drawers embodies the very first wave of Chinese abstract art, a safe haven for his art and spirituality.

Design Concept
Working closely with curator, my goal is to create a viewing experience which told Wu's story and convey the social atmosphere under Mao's rule to the contemporary audience. Playing with the idea of 'hide and reveal', the images and texts are only partially showed unless the viewers open the closet doors or the envelop to reveal the full information. 

interactive timeline with doors to open and view

gallery entry
gallery entry
artist's bio and statement
artist's bio and statement
interactive timeline
interactive timeline
interactive timeline
interactive timeline
interactive timeline
interactive timeline
invitation card
invitation card
                           typography design

poster

invitation card

invitation envelope
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